What I do

Custom illustrations for print and digital use. Concept sketches, final artwork and delivery in requested formats. I can also create simple animations or GIF loops.

Editorial illustrations, campaigns, educational materials, packaging, icons, infographics, maps, posters, book covers and wall murals.

Covers and inlays, typographic layout, image treatment and production files for print or e-book. I can also help out with illustrations, marketing materials or consulting on production, printing and distribution.

Book covers, layout and typography, illustrated books, company and anniversary publications, reports, small print runs and art catalogues.

Layout and design for printed and digital materials such as posters, brochures, packaging, visual identities and presentations. I’m also happy to help you with brand guidelines, templates or small-scale motion graphics for social media and screens.

Digital assets for web and social media, campaign material, printed materials such as posters, brochures and reports, visual identities, logos, color and typography systems.

Planning, scheduling, budgeting and communication between creative teams, suppliers and clients. If needed, I can assist with on-site coordination, installation supervision and documentation after project completion.

Planning and production of exhibitions, installations and events, coordination of book and print projects, management of creative teams, and temporary support for organisations during high workloads.

Tailored sessions for schools, teams or organizations focusing on creative process, visual storytelling or working in the design field. Sessions can include hands-on exercises, Q&A:s or shorter inspirational talks adapted to events or exhibitions.

Guest lectures in illustration and design, workshops on idea development and storytelling, mentoring for students or creatives, and talks on freelancing and sustainable creative routines.

The process varies depending on the project, but this is how it usually goes:

1. Initial inquiry

You contact me with your needs.

2. Brief

We talk through your project, exchange ideas, and I ask a few questions. I send a written brief to make sure we’re aligned.

3. Quote and terms

You receive a quote with my proposed budget and standard terms.

4. Sketches

Once we agree on the project, I send sketches or rough drafts for your feedback.

5. Final artwork

After your feedback, I create the final illustration. At this stage, only small adjustments are possible.

6. Delivery

You receive the final files by email.

The more details, the better – but don’t worry if you’re unsure, we’ll figure it out together.

Here are a few things to think about:

• Where and how will you use the illustrations (website, book cover, campaign, etc)?
• Do you have a preferred style or references?
• How many illustrations do you need?
• Any specific composition, size, or concept in mind?
• Deadline or rough timeframe?

Feel free to share reference images or moodboards if you have them.

Yes. Accepting a quote forms a legally binding contract.

My terms are based on the standard agreements recommended by Svenska Tecknare, the Swedish Association of Illustrators and Graphic Designers.

If you’d like to extend the usage or adjust the terms later, just get in touch: maja@majacronert.com

Fees depend mainly on time and usage rights.

Time

The cost reflects the complexity of the artwork—its size, detail, color, and how many revisions are needed.

I estimate the time required based on your brief before starting.

Usage and rights

Prices increase with the scale and duration of use.

For example, a magazine with a large print run, a global campaign, or long-term use will cost more than a local or one-off project.

I work broadly across illustration and graphic design and can help with most creative needs.

Here are examples of what I do:

Illustration

Commercial and editorial illustration

Book covers

Branding and packaging design

Infographics and visual content

Graphics for e-learning

Simple animations

Graphic design

Book and brochure design and layout

Logo vectorization

Simple web design

I mainly work in Adobe Illustrator, Photoshop, and Procreate.

My style combines organic and graphic shapes with bold block colors and a limited palette.

I’m drawn to decorative, modern compositions and have a strong sense of color and detail.

I aim to create thoughtful, beautiful images—and I’m happiest when collaborating with committed people and meaningful ideas.

You can view examples in my portfolio.

I started out as a physiotherapist but was always drawn to the visual side of things – drawing, design and illustration. Over time, I began taking on small freelance projects alongside my job and enrolled in various courses in visual communication to keep learning and exploring the creative field.

In 2021, I shifted my focus fully to illustration and graphic design and studied at Berghs School of Communication. Since then, I’ve been working independently with illustration, graphic design and project management – often within print production and exhibitions.

Alongside my freelance work, I teach at a higher vocational college, where I lecture on creative processes and graphic design. Teaching keeps me curious, grounded and constantly learning from the exchange of ideas with my students.

I’ve completed a wide range of courses in visual communication, illustration, graphic design, and related fields – at schools such as Berghs, Beckmans, Lund University and several universities across Sweden and the U.S.

For a full overview, see my CV.

You may not use my illustrations without permission.

If you run a totally non-commercial blog or social media account, you may share my work if you credit me with my full name and link back to my website.

Yes, absolutely. If you’d like to use an illustration beyond what we originally agreed on, for example in a new campaign, format or publication, just get in touch.

We’ll review the new usage together and adjust the license and fee accordingly. It’s a straightforward process and I’ll make sure everything’s clear and documented before you move forward.